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Commercial illuminated signage

Custom Business Signs & Storefront Signage

Your logo, made to order in light.

Custom business signs are illuminated signs made to a company’s own logo, typeface and colours rather than bought off the shelf. The Glownique makes four kinds to order: LED logo neon, 3D metal channel letters, ultra-thin lightboxes and UV-printed acrylic logo signs. Send a photo of the wall and we return a free design mockup before anything is built.

  • Free design mockup before we build
  • Made to order to your logo
  • 5-year warranty
  • Free worldwide delivery
Halo-lit 3D metal channel letters reading STUDIO.S on a corporate reception wall, the light spilling onto the plaster behind them
  • Halo-lit
  • Stainless steel
  • 12V LED
  • Standoff mount
Lights onHalo-lit channel letters on a reception wall: solid faces, the glow behind them.

Four sign types

Custom signage for business, four ways to light it

Every sign we make is one of these four, and they are not interchangeable. Each page carries the full specification, options and the questions installers ask.

Decide in a minute

Which business sign for which job

Start from what the sign has to do, not from what it is made of. The row is your job; the column that reads Best is where to start, and the industry pages under each job explain what changes in that setting.

How well each of the four sign types suits six common business signage jobs
The jobLogo Neon SignsChannel LettersLightbox SignsAcrylic Logo Signs
The name on a building façadeRead from the street, day and night · Retail storefronts, RestaurantsWorksBestWorksNot suited
A reception or lobby wallReads considered rather than loud · Office signs, Backlit lobby signsWorksBestWorksBest
A window or menu that changesSwap the message, keep the sign · Open signs, Restaurant menusWorksNot suitedBestWorks
A full-colour logo or gradientBrand marks that are more than letters · Office logo wallsNot suitedNot suitedWorksBest
A feature wall or back barThe wall guests photograph · Bars, Gyms, SalonsBestWorksNot suitedWorks
A trade show boothPacks flat, goes up in an hour · Trade show signsWorksNot suitedBestWorks
  • Bestthe sign type to start from
  • Worksa sound choice with a trade-off
  • not suited to this job

Channel letter lighting

Front-lit, halo-lit or dual-lit

The same fabricated stainless letters read three different ways depending on which direction the light leaves the channel. Decide this before the mockup: it changes the wall you need, the mounting and the mood.

Halo-lit 3D metal logo sign glowing softly onto a corporate reception wall

Halo-lit the premium one

Best for lobbies, receptions and interior feature walls.

Backlit signs

Fitting out a reception? Backlit lobby signs covers lease-friendly mounting, sizing against the desk and quiet power supplies. Halo on brick, plaster or timber behaves differently: see wall surfaces and standoffs.

By premises

Business signs by industry

A bar and a law firm do not need the same sign. Each page below says which of the four types suits that setting, what changes in it, and what to decide before we fabricate.

Motivational LED neon sign mounted on a gym wall

Gym & Fitness Signs

Motivational wall signs, studio logos and class-room branding built to survive chalk dust, dropped plates and the vibration of a busy training floor.

See which signs fit
Custom neon sign glowing behind a commercial bar

Bar Signs

Back-bar logos, cocktail-list lighting and venue branding specified for the one environment that is warm, damp, greasy and deliberately dark.

See which signs fit
Illuminated storefront window signage seen from the street

Open Signs

The one sign whose entire job is answering a question from across the street — and the reason a stock open sign in a bright window so often fails to.

See which signs fit
Illuminated 3D metal restaurant sign on an interior wall

Restaurant Signs

Restaurant neon signs for feature walls, café logo signs for the entrance, and menu displays for the counter. Choose the build for the placement, then check its size and lighting in your free mockup.

See which signs fit
Halo-lit 3D metal logo sign on a corporate reception wall

Office Signs

Reception walls, lobby logos and meeting-room identity, in the finishes that read as considered rather than loud.

See which signs fit
Illuminated salon logo sign on a treatment-room wall

Salon & Spa Signs

Hair and nail salon signs for reception desks, mirror walls and treatment rooms. Choose metal backlit logos for a solid face with a halo, LED neon for illuminated wording, or acrylic for a full-colour logo.

See which signs fit
Frontlit channel letter signage on a retail storefront

Retail Storefront Signs

Façade lettering and window signage specified for the two problems every retail unit shares: reading in daylight, and looking deliberate after dark.

See which signs fit
Ultra-thin illuminated display panel on an exhibition stand

Trade Show Signs

Booth branding specified around the constraint that defines exhibition signage: it has to go up in an hour, come down in twenty minutes, and survive the trip to the next show.

See which signs fit
Custom backlit halo-lit reception sign for a luxury lobby

Hotel Reception Signs

First impressions matter. From the moment guests step into your lobby, your reception signage sets the tone for their entire stay with warm, perfectly tuned illumination.

See which signs fit

Where it hangs

Outdoor business signs vs indoor signs: what changes

The same logo is built differently for a façade and for a reception wall. Tell us which at quote stage and the mockup, the construction and the price basis all follow from it.

Façades, fascias, exterior walls

Outdoor business signs

LED outdoor business signs for buildings are almost always 3D metal channel letters, with a slim lightbox or neon piece in the window beside them.

  • Built as an outdoor sign from the start. It is a different construction, specified at quote stage. An indoor sign should not be moved outside.
  • Channel letters for the façade. Fabricated in stainless steel around IP67-rated LED modules, with an exterior-rated low-voltage power supply.
  • Mounted by your local installer. We ship the letters prepared for the mounting method on your mockup; a licensed electrician makes the connection.
  • Permits are usually local. Many US cities and most landlords require approval for a permanent exterior sign. Your mockup shows the dimensions an application asks for.
  • Letter height sets the reading distance. Size the sign for the street it faces, not the wall it hangs on.
Sign Size Calculator & Letter Height by Viewing Distance

Receptions, back bars, feature walls, windows

Indoor illuminated signs for business

Inside, all four sign types are in play, and the choice comes down to whether the wall is meant to be read, photographed or updated.

  • Plugs into a standard outlet. Neon and acrylic signs run on 12V, and lightboxes on 12V or 24V, from a plug-in power supply. No glass tubes, no gas.
  • Arrives ready to hang. Neon and acrylic signs mount on standoffs or a hanging kit; lightboxes hang, wall-mount or stand.
  • Lightbox faces change without tools. Menus and promotions swap in seconds behind a magnetic or snap-frame face.
  • Halo-lit letters on a reception wall. Solid metal faces with the glow behind them, on standoffs that hide the wiring.
  • Keep the power supply dry and ventilated. In busy areas, mount the sign clear of reach.
Can LED Neon Signs Be Used Outdoors?

How a quote works

From a photo of the wall to a sign on it

Four steps, in this order. You see the sign on your wall before you pay for it, and nothing is fabricated until you approve the design.

  1. Send us the wall

    A photo of the space, a rough size and your logo or wording. WhatsApp is the fastest way to reach us.

  2. Free design mockup

    We recommend a sign type and reply with a true-to-scale preview on your wall: lighting style, colours and mounting. Revise it until it is right.

  3. Approve and pay

    Payment runs through our Etsy shop, and eligible orders are covered by Etsy Purchase Protection. Nothing is built before you approve the design.

  4. Made to order, shipped tracked

    Built to the approved mockup and tested before packing. Shipping is confirmed with your quote, and your installer mounts it.

Before you order

Business sign buying guides

The decisions that are expensive to change after fabrication, explained with sources: cost drivers, letter height, lighting styles, wall surfaces and outdoor use.

Questions, answered

Custom business sign FAQs

Which custom logo sign should I choose for a business wall?

Choose a metal backlit logo for a solid face with a halo on the wall, LED neon for illuminated outlines or wording, and UV-printed acrylic for full-colour artwork. Wall finish, available width, viewing distance and access to power affect the choice. Send your logo and a wall photo for a free mockup before deciding.

Which illuminated sign is best for a storefront?

For the name on a façade, 3D metal channel letters are the standard choice: front-lit for the loudest daytime read, halo-lit for a softer, more architectural look, or dual-lit for both at once. Use a slim lightbox for a window or fascia panel whose message changes, and LED neon for a window piece that draws people in after dark.

How does a business sign quote work?

Send a photo of the wall, a rough size and your logo or wording on WhatsApp. We recommend a sign type and reply with a free, true-to-scale design mockup. Once you approve the design, payment runs through our Etsy shop, where eligible orders are covered by Etsy Purchase Protection, and the sign is made to order and shipped with tracking.

What affects the cost of a custom business sign?

Sign type, overall size and letter height, lighting style, materials and finish, whether it is built for outdoors, and shipping. Two signs with the same words can differ several times over because of these, so every quote is itemised against your artwork and your wall. The cost guide explains each driver in turn.

Do you install business signs?

No. We are a national supplier: we fabricate the sign and ship it prepared for the mounting method shown on your mockup. Interior neon, acrylic and lightbox signs plug into a standard outlet and hang on standoffs or a hanging kit. Exterior channel letters are mounted by a local sign installer and connected by a licensed electrician.

Can you match our brand colours?

Yes, as closely as the materials allow. Send Pantone, HEX or CMYK references. UV-printed acrylic reproduces them in print, LED neon comes in 13 tube colours plus RGB colour-change, and channel letters take a metallic finish or a custom-coloured face.

Can these signs be used outdoors?

Yes, as an outdoor build, which is a different construction from an indoor sign. Channel letters are fabricated in stainless steel around IP67-rated LED modules; neon, acrylic and lightbox signs have outdoor builds specified at quote stage. Tell us the sign is going outside and the mockup and quote will reflect it. An indoor sign should not be moved outdoors.

Do you ship business signs nationwide?

Yes, across the US and beyond. We ship worldwide with free delivery on every order. Every sign is made to order after a free design mockup and carries a 5-year warranty.

Start with the wall

Send us the wall. We’ll send back the sign.

A photo of the space and a rough size is enough to start. We come back with a free design mockup, and every sign we make carries a 5-year warranty.