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Sign buying guides

Guides to choosing, sizing and specifying illuminated signs

Plain-English answers to the questions buyers ask before ordering a custom LED neon sign, channel letters, a lightbox or an acrylic logo sign. Technical points link to the standard or manufacturer they come from, and every guide shows when it was last reviewed.

  • 8 guides
  • Sources linked in every guide
  • Review date on every page

Before you ask for a quote

Plan your sign

Start with budget, size and the type of sign that suits the space.

Maswan Sandi logo sign lit in orange and yellow with a glowing red outlinePricing & budgeting

Custom Business Sign Cost Guide

What decides the price of a custom sign — type, size, lighting, materials, installation and shipping — and how to get a quote you can compare.

Last reviewed 24 September 2026
Woman holding a warm white neon sign reading Savannah, showing its size against a personSizing & legibility

Sign Size Calculator & Letter Height by Viewing Distance

How tall sign letters need to be for the distance they are read from: a letter height chart, the storefront fascia rule and a tape-on-the-wall method for indoor signs.

Last reviewed 13 October 2026

Lighting, mounting and weather

Choose the lighting and the build

How the sign is lit, what it mounts to, and what changes when it goes outside.

White 3D letters spelling AMERICA, lit so the glow falls on the surface around themLighting

Front-Lit vs. Halo-Lit vs. Dual-Lit Channel Letters

How each lighting style works, how far away it reads, which walls suit it and what landlords and permits usually ask for — with a letter-height table.

Last reviewed 24 September 2026
Round lit sign reading Cielo mounted on an outdoor wall beside a shop shutterOutdoor & weather

Can LED Neon Signs Be Used Outdoors?

What IP65, IP66, IP67 and IP68 mean, why a strip's rating is not the sign's, and what US rules ask of an outdoor sign.

Last reviewed 24 September 2026

The technology

Understand LED neon

What LED neon is, how it compares with glass neon, and how a custom piece is made.

White script LED neon sign reading Olivia with a pink heart, held up against a grey wallNeon technology

LED Neon vs. Glass Neon: Where Each One Wins

How LED neon and glass neon differ in light, voltage, power use, lifespan and repairs, with published figures, and where each one wins.

Last reviewed 24 September 2026
The same neon word shown with three backboard cuts: cut to square, cut to shape and cut to letterHow it's made

How Are LED Neon Signs Made?

What LED neon flex is, how it glows, and each step of how we make a custom sign, from brief and free mockup to hand-bending, soldering and a 24-hour burn-in.

Last reviewed 24 September 2026

Free design mockup

Ready to see your design?

Send your logo or wording on WhatsApp for a free design mockup and a quote. You only pay once you have approved the design.

Warm white script neon sign reading The Dohertys on a dark wall above a sofa