Everyone welcome

Accessibility Statement

We want this site to work for everyone, including people using screen readers, keyboard navigation or reduced-motion settings. Here's where we actually stand — measured, not aspirational.

Last updated 5 August 2026

Our target

We aim to meet WCAG 2.2 Level AA. We test with automated tooling on every significant change and fix what it finds.

Where we stand today

Measured on 19 August 2026 against a production build with Google Lighthouse (mobile). The homepage, contact page, guides, business-sign detail pages and policy pages score 100/100. Three templates score 96/100: the product hub, the individual product pages and the business-signs hub.

The gap is honest and specific. Each sign type has a bright brand colour, and on those three templates the colour is used for small text and for badge labels where it measures between 2.2:1 and 4.1:1 against its background — short of the 4.5:1 that small text needs. We had darker versions of those colours in place and reverted them, because the muted palette lost the identity of the product range. That was a deliberate trade, not an oversight, and it is on our list to solve properly rather than by dulling the brand.

In the meantime: none of the affected text is the only way to get information. Every badge repeats a heading next to it, and every accent-coloured label sits beside body text in full contrast. If any of it is hard to read, tell us and we will fix that page first.

Colour contrast. Body text and interface text meet the 4.5:1 minimum. The exception is the per-product accent colour described above. Our WhatsApp buttons keep the real WhatsApp green — white text on it is only 1.98:1, so they use dark ink instead, which reads at 8.6:1 without giving up the colour people recognise.
Labels match visible text.Every control's accessible name contains the words you can see on it, so voice-control users can activate what they read.
Embedded frames are labelled.The live-chat widget's frames are given titles as they appear, so a screen reader announces them rather than reading out an unlabelled frame.
Keyboard navigation. Interactive controls are reachable and operable by keyboard, with visible focus styles. The before/after comparison slider also responds to arrow keys, Home and End.
Reduced motion. This site has a lot of animation. If your system is set to reduce motion, we honour that — carousels stop auto-advancing and transitions are shortened or removed.
Images. Every image carries descriptive alternative text.
Touch targets. Buttons and controls meet the 24×24px minimum spacing requirement.

Known limitations

Being honest about the gaps is more useful than claiming perfection:

Automated testing has limits. A Lighthouse score checks what a machine can check. Even a perfect score is not the same as a full manual audit with assistive-technology users, which we have not yet commissioned.
Motion-heavy pages. Even with reduced-motion support, our homepage is visually busy. The product pages are calmer if you find that difficult.
Video.Our product videos are short, silent, decorative loops with no spoken content, so they have no captions. They aren't required to understand any page.
Third-party checkout. Payment happens on Etsy, whose accessibility is outside our control.

Tell us if something doesn't work

If you hit a barrier on this site, please tell us what page you were on and what went wrong — that's genuinely the fastest way for us to fix it, and we'd rather know. Get in touch here.

If you need information from this site in a different format, or you'd rather discuss your sign over a channel that works better for you, just ask.